{"id":5324,"date":"2012-02-27T14:46:13","date_gmt":"2012-02-27T14:46:13","guid":{"rendered":"http:\/\/www.igamingpost.com\/News\/?p=5324"},"modified":"2012-02-27T14:46:13","modified_gmt":"2012-02-27T14:46:13","slug":"chav-tranquilizer","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/chav-tranquilizer\/","title":{"rendered":"Chav Tranquilizer"},"content":{"rendered":"<p>PADDY Power has yet again caused a stir in the world of television advertising. After reeling from the recent backlash from the transgender Stallions vs. Mares advert, the betting operator brings to us their latest creation, \u201cChav Tranquilizer.\u201d<\/p>\n<p>It is suggested that the best thing to do with chavs is &#8220;sort them out, veterinary style&#8221; to make sure that there is a &#8220;Chav free Cheltenham for civilised people&#8230;and the Irish!&#8221; The advert depicts \u201cchav\u2019s\u201d as targets, in all of their stereotypical glory. It was launched ahead of next month\u2019s Cheltenham Festival.<\/p>\n<blockquote><p>The film ends with a voiceover stating, &#8220;you can enjoy a chav-free Cheltenham courtesy of Paddy Power, the classy mobile app for civilised people and the Irish&#8221;. There will probably be another outcry about this advert, especially as it flaunts the \u2018class snobbery\u2019 aspect in our faces. This of course means it&#8217;s marketing plan has worked a treat&#8230;<\/p><\/blockquote>\n<p>In a statement relating to the transgender advert, they said they were \u201csurprised and disappointed to learn of the decision by the British TV advertising regulator along with television broadcasters to suspend our \u201cLady\u2019s Day\u201d commercial from airing in the UK.<\/p>\n<p><a href=\"http:\/\/www.ShuffleMaster.com\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/gaming-awards.com\/Shufflemaster_com_Web-Banner.jpg\" alt=\"Please click here\" \/> <\/a><\/p>\n<p>\u201cThis decision is especially frustrating given that the commercial was already pre-approved by British television advertising clearance body Clearcast.\u201d They also claimed that they had \u201creceived 10 letters of support from the transgender community.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;You can enjoy a chav-free Cheltenham courtesy of Paddy Power.&#8221;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5324","post","type-post","status-publish","format-standard","hentry","category-igaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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