{"id":54754,"date":"2023-07-25T15:15:02","date_gmt":"2023-07-25T15:15:02","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=54754"},"modified":"2023-07-25T15:15:02","modified_gmt":"2023-07-25T15:15:02","slug":"pragmatic-play-expands-betsson-partnership","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/pragmatic-play-expands-betsson-partnership\/","title":{"rendered":"Pragmatic Play Expands Betsson Partnership"},"content":{"rendered":"<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-54755\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/07\/1200x630_EN-300x158.png\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/07\/1200x630_EN-300x158.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/07\/1200x630_EN-768x404.png 768w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/07\/1200x630_EN.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Pragmatic Play, the content provider to the iGaming industry, is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands, Betsafe.<\/span><span class=\"oneComWebmail-normaltextrun\">\u00a0<\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\">With Betsafe gearing up to expand further into Latin America, the deal sees Betsson Group leverage the expertise and extensive reach of Pragmatic Play, whose titles have garnered immense popularity and recognition throughout the region. Pragmatic Play\u2019s Roulette features its innovative Live Casino customisable branding, allowing bespoke customisation and dedicated branded environments. With a range of cutting-edge technologies, the product gives operators full control over the game\u2019s look and feel.\u00a0\u00a0<\/span><span class=\"oneComWebmail-normaltextrun\">\u00a0\u00a0<\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\">Home to 20 brands across the world, Betsson Group is a major partner for Pragmatic Play. The two companies strengthened ties earlier this year with Pragmatic Play supplying Live Casino customisable branding to Betsson&#8217;s Swedish operator, Jalla Casino. Building upon this partnership, Betsafe is the latest Betsson Group brand to add Pragmatic Play&#8217;s premium Live Casino content as part of an extended agreement.\u00a0<\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\">Betsafe, a well-established site since 2006, has rapidly earned a reputation as one of the most respected gaming sites in the world. Renowned for its popularity in the Nordics and Eastern Europe, Betsafe is now making significant strides in penetrating the burgeoning Latin American market. <\/span><span class=\"oneComWebmail-normaltextrun\"><span lang=\"EN-US\">Pragmatic Play\u2019s long-standing partnership with Betsson Group now spans multiple brands and countries, with the recent agreements marking Pragmatic Play\u2019s continued growth of its Live Casino supply in key markets worldwide.<\/span><\/span><span class=\"oneComWebmail-normaltextrun\"><span lang=\"EN-US\">\u00a0\u00a0<\/span><\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\"><b><span lang=\"EN-US\">Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: <\/span><\/b><\/span><span class=\"oneComWebmail-normaltextrun\"><span lang=\"EN-US\">\u201cA customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group\u2019s Betsafe brand and its Spanish-speaking players.<\/span><\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\"><span lang=\"EN-US\">\u201cPragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.\u201d\u00a0<\/span><\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\"><b><span lang=\"EN-US\">Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, commented: \u201c<\/span><\/b><\/span><span class=\"oneComWebmail-normaltextrun\"><span lang=\"EN-US\">Pragmatic Play\u2019s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.\u00a0<\/span><\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\"><span lang=\"EN-US\">\u201cWe\u2019re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.\u201d\u00a0<\/span><\/span><span class=\"oneComWebmail-eop\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pragmatic Play, the content provider to the iGaming industry, is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands, Betsafe.\u00a0\u00a0 With Betsafe gearing up to expand further into Latin America, the deal sees Betsson Group leverage the expertise and extensive reach of Pragmatic Play, whose titles [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":54755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-54754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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