{"id":54950,"date":"2023-08-02T08:28:57","date_gmt":"2023-08-02T08:28:57","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=54950"},"modified":"2023-08-02T08:28:57","modified_gmt":"2023-08-02T08:28:57","slug":"eric-cantona-to-front-william-hills-new-football-season","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/eric-cantona-to-front-william-hills-new-football-season\/","title":{"rendered":"Eric Cantona to Front William Hill\u2019s New Football Season"},"content":{"rendered":"<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-54952\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/08\/eric2-300x151.png\" alt=\"\" width=\"300\" height=\"151\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/08\/eric2-300x151.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/08\/eric2.png 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ahead of<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">the start of<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">the<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">2023\/24 football season, William Hill<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">has<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">launched<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">its<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">new marketing and advertising campaign, \u2018Who You Got?\u2019, which will be headed by Premier League and Manchester United legend, Eric Cantona.<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">As its official brand ambassador<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">for the next two years,<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">the Frenchman will be at the forefront of William Hill\u2019s<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">new above the line (ATL) campaign, as well as its<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">online, digital and social advertising<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">across the UK and Republic of Ireland,<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">as the bookmaker<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">implements<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">a more disruptive and distinctive marketing strategy.<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\">Creatives featuring Cantona will also be seen at several of William Hill\u2019s flagship out-of-home sites across the UK and Ireland. From North London bottling plants to the open sea, \u2018Who You Got?\u2019 will show \u2018The King\u2019 as never seen before to emphasise the intriguing nature of the campaign.<\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">The campaign adds a new element to the bookmaker\u2019s \u2018Brotherhood\u2019 brand position by executing a<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">bolder<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">creative designed to spark football conversations within both betting and non-betting scenarios.<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">Soundtracked by Rudimental\u2019s \u2018Feel the Love\u2019 and inspired by Cantona\u2019s distinctive personality on and off the pitch, the main feature blends a mix of realism and surrealism, as well as fantasy and reality, to build anticipation ahead of the new season.<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">The campaign, which kicks-off on 2<sup>nd<\/sup><\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">August, will<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">incorporate a number of innovative marketing features to generate<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">excitement around the marquee moments in the<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">sporting<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">calendar<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">and drive engagement around<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">the<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">brand\u2019s \u2018EPIC<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">Value\u2019<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">products through the season.<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><b><span lang=\"EN-US\">Alexis Zamboglou, Managing Director, UK &amp; Ireland at William Hill,<\/span><\/b><\/span><span class=\"oneComWebmail-apple-converted-space\"><b><span lang=\"EN-US\">\u00a0<\/span><\/b><\/span><span class=\"oneComWebmail-xapple-converted-space\"><b><span lang=\"EN-US\">said<\/span><\/b><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">:<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">\u201cThe start of the new football season is a<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">huge moment<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">in the<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0country\u2019s sporting\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">calendar, with demand at its peak<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">and hopes and dreams alive<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">as fans and punters<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">alike<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">begin to engross themselves with the most popular sport in the UK and Ireland<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">all over again.<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">\u201cIn order to meet this<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">immense<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">demand, we are making a real splash with our new football season campaign, \u2018Who You Got?\u2019, which will be headed by one of the footballing greats in Eric Cantona.<\/span><\/span><\/p>\n<p class=\"oneComWebmail-xmsonormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">\u201cWhen it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation,<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span class=\"oneComWebmail-xapple-converted-space\"><span lang=\"EN-US\">Eric is the perfect fit to front our distinctive campaign<\/span><\/span><span class=\"oneComWebmail-apple-converted-space\"><span lang=\"EN-US\">.\u201d<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of\u00a0the start of\u00a0the\u00a02023\/24 football season, William Hill\u00a0has\u00a0launched\u00a0its\u00a0new marketing and advertising campaign, \u2018Who You Got?\u2019, which will be headed by Premier League and Manchester United legend, Eric Cantona.\u00a0 As its official brand ambassador\u00a0for the next two years,\u00a0the Frenchman will be at the forefront of William Hill\u2019s\u00a0new above the line (ATL) campaign, as well as its\u00a0online, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":54951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,11,8],"tags":[],"class_list":["post-54950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-gaming","category-headlines","category-latest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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