{"id":55844,"date":"2023-09-05T07:23:25","date_gmt":"2023-09-05T07:23:25","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=55844"},"modified":"2023-09-05T07:23:25","modified_gmt":"2023-09-05T07:23:25","slug":"future-anthem-sets-new-standard-for-sportsbook-personalisation","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-sets-new-standard-for-sportsbook-personalisation\/","title":{"rendered":"Future Anthem Sets New Standard for Sportsbook Personalisation"},"content":{"rendered":"<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\"><span class=\"oneComWebmail-normaltextrun\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-55845\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/09\/Sports-Launch-press-image-1-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/09\/Sports-Launch-press-image-1-300x157.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/09\/Sports-Launch-press-image-1-768x401.png 768w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/09\/Sports-Launch-press-image-1.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><span class=\"oneComWebmail-normaltextrun\">Future Anthem<\/span><span class=\"oneComWebmail-normaltextrun\">, the\u00a0 AI and data science company, has <\/span>launched its personalisation product, Amplifier AI, for sports, extending its market-leading capabilities in gambling to the sports betting industry.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">This new suite of sports features will deliver a step change in player engagement, creating unique and customised sports betting experiences that engage in real-time.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">Anthem\u00a0has invested heavily in its sports product following successful Series A funding, building a team with hires from leading sportsbook operators including William Hill, Betfair, Betway, and Wynnbet.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">\u201cWith the official launch of Amplifier AI for sports, Future Anthem is setting a new standard of personalisation for sports operators \u2013 and fast,\u201d said Chief Product Officer Ian Tibot.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">\u201cThe variety of different behavioural styles creates a unique problem for sports operators. Providing a tailored solution for every player, while taking into account the speed and dynamism with which the sports betting experience changes has forced the industry to offer players a one-size-fits-all experience that is homogenous from operator to operator.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">\u201cWith Amplifier AI, we\u2019ve worked relentlessly to create a data and AI-powered product that personalises every step of the player journey in real-time.\u201d<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">Amplifier AI\u2019s ability to personalise in real-time is enabled by its use of cutting-edge AI technologies that can process the unprecedented scale and speed of data in the sports betting industry. It is capable of sending millions of personalised data points to players with seamless data integration.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">Operators utilising Amplifier AI\u2019s sports modules will be able to personalise the entire betting experience from homepage to bet slip. It generates live audiences for innovative and personalised marketing campaigns, uses AI to optimise promotions, and prevents churn and identifies risky behaviours in real-time.<\/p>\n<p class=\"oneComWebmail-paragraph\" style=\"text-align: left;\">Initial implementations have generated positive player impacts with Future Anthem. Results include predicting churn 99% quicker than traditional approaches, delivering a near 50% email open rate for 1-to-1 marketing communications and creating personalised audiences that increase app open rates by 200%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future Anthem, the\u00a0 AI and data science company, has launched its personalisation product, Amplifier AI, for sports, extending its market-leading capabilities in gambling to the sports betting industry. This new suite of sports features will deliver a step change in player engagement, creating unique and customised sports betting experiences that engage in real-time. Anthem\u00a0has invested [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-55844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Future Anthem Sets New Standard for Sportsbook Personalisation - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/future-anthem-sets-new-standard-for-sportsbook-personalisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Anthem Sets New Standard for Sportsbook Personalisation - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"Future Anthem, the\u00a0 AI and data science company, has launched its personalisation product, Amplifier AI, for sports, extending its market-leading capabilities in gambling to the sports betting industry. This new suite of sports features will deliver a step change in player engagement, creating unique and customised sports betting experiences that engage in real-time. 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