![\"\"](\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2023\/10\/citizen-300x156.png\")
Citizen, the provider of payment services to the iGaming industry, has rebranded as Yaspa.<\/p>\nCitizen, the provider of payment services to the iGaming industry, has rebranded as Yaspa.<\/p>\n
Inspired by an exploration of the words for payments and money, the business wanted a brand that was more reflective of its role in the growing paytech landscape; a unique name that it could own, inhabit and grow.<\/p>\n
The company\u2019s website is now live at\u00a0yaspa.com, and operators and merchants offering\u00a0Yaspa\u2019s payment method are being transitioned over to the new brand.<\/p>\n
Kate\u00a0Marsden,\u00a0Chief Marketing Officer\u00a0at\u00a0Yaspa, said: \u2018I\u2019m delighted to be introducing Yaspa to the world: same team, same payments, new name. The constituent letters of the new brand reflect what we do, \u2018pay\u2019, and how we do it, \u2018ASAP\u2019, and it also has a friendly and approachable feel that reflects our business customers\u2019 experience of working with us.<\/p>\n
\u201cIt took us a long time to find the name that suited us, but I\u2019m thrilled at where we\u2019ve ended up. Yaspa is short and simple – like our payment method – and works beautifully across multiple languages.\u2019<\/p>\n
James Neville, co-founder and CEO of Yaspa, added: \u201cWhen the business was launched as Citizen back in 2017, the focus was on developing trusted identities for individuals – citizens. Open banking has been a central part of delivering that data, and building that trust, and we have seen significant success on the payments side.<\/p>\n
\u201cAs consumers continue to become more familiar with open banking payments, and begin to recognise their favourite payment methods, we decided to develop a new name that was unique to us.\u201d<\/p>\n
A recent YouGov survey we conducted showed that particularly among the under-50s, when put head-to-head, Yaspa felt more memorable than Citizen as an online payments brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Citizen, the provider of payment services to the iGaming industry, has rebranded as Yaspa. Inspired by an exploration of the words for payments and money, the business wanted a brand that was more reflective of its role in the growing paytech landscape; a unique name that it could own, inhabit and grow. The company\u2019s website […]<\/p>\n","protected":false},"author":4,"featured_media":57223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,58],"tags":[],"class_list":["post-57222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-press-releases"],"yoast_head":"\n