{"id":66583,"date":"2025-09-25T08:08:23","date_gmt":"2025-09-25T08:08:23","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=66583"},"modified":"2025-09-25T08:08:23","modified_gmt":"2025-09-25T08:08:23","slug":"future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/","title":{"rendered":"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services"},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51450\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem-300x87.png\" alt=\"\" width=\"300\" height=\"87\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem-300x87.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem-384x112.png 384w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png 387w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Future Anthem has today confirmed the successful transition of its flagship real-time personalisation product Amplifier AI to Amazon Web Services (AWS). This strategic transition recognises AWS\u2019s industry-leading expertise, infrastructure, and global reach, providing the foundation for the next phase of Amplifier AI\u2019s growth and innovation.<\/p>\n<p style=\"text-align: left;\">Building on last year\u2019s announcement of its strategic partnership with AWS, Future Anthem has successfully migrated their customers to AWS. This milestone cements Amplifier AI\u2019s status as the industry\u2019s leading AI-driven real-time personalisation product, delivering greater performance, scalability, and security for operators worldwide.<\/p>\n<p style=\"text-align: left;\">Amplifier AI is now officially available on the AWS Marketplace, streamlining discovery, purchase, and integration for operators. In addition, the listing creates co-selling opportunities through Future Anthem\u2019s participation in the AWS Independent Software Vendor (ISV) Accelerate programme, extending the platform\u2019s reach within the AWS ecosystem.<\/p>\n<p style=\"text-align: left;\">Beyond Marketplace access, the move to AWS unlocks innovation through advanced AI\/ML services, stronger resilience and compliance, and faster integrations with technologies operators already use.<\/p>\n<p style=\"text-align: left;\"><strong>Chris Conroy, Chief Data &amp; Product Officer at Future Anthem, said:<\/strong><\/p>\n<p style=\"text-align: left;\">&#8220;Migrating Amplifier AI to AWS is a significant milestone that unlocks tremendous potential for our product and customers. Our incredible team is already hard at work on a big and exciting evolution of our product and platform, harnessing AWS\u2019s enterprise-grade infrastructure to accelerate innovations at scale, with a focus on real-time and always with the highest standards of security and compliance \u2014 ensuring operators have a future-proof product that grows alongside their ambitions.&#8221;<\/p>\n<p style=\"text-align: left;\"><strong>Daniel Woods, Senior Account Manager at Amazon Web Services (AWS), said:<\/strong><\/p>\n<p style=\"text-align: left;\">&#8220;The migration of Future Anthem\u2019s Amplifier AI product to AWS represents a major advancement in delivering enhanced performance and scalability for their customers. We\u2019re proud to partner with Future Anthem to enable their customers to access cutting-edge AI products seamlessly within the AWS ecosystem.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future Anthem has today confirmed the successful transition of its flagship real-time personalisation product Amplifier AI to Amazon Web Services (AWS). This strategic transition recognises AWS\u2019s industry-leading expertise, infrastructure, and global reach, providing the foundation for the next phase of Amplifier AI\u2019s growth and innovation. Building on last year\u2019s announcement of its strategic partnership with [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":51450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-66583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"Future Anthem has today confirmed the successful transition of its flagship real-time personalisation product Amplifier AI to Amazon Web Services (AWS). This strategic transition recognises AWS\u2019s industry-leading expertise, infrastructure, and global reach, providing the foundation for the next phase of Amplifier AI\u2019s growth and innovation. Building on last year\u2019s announcement of its strategic partnership with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Post\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T08:08:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png\" \/>\n\t<meta property=\"og:image:width\" content=\"387\" \/>\n\t<meta property=\"og:image:height\" content=\"112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:site\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/21255b4e17a0e39ddec2f5c4d6bc2250\"},\"headline\":\"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services\",\"datePublished\":\"2025-09-25T08:08:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/\"},\"wordCount\":318,\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/future-anthem.png\",\"articleSection\":[\"iGaming\",\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/\",\"name\":\"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services - iGaming Post\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/future-anthem.png\",\"datePublished\":\"2025-09-25T08:08:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/future-anthem.png\",\"contentUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/future-anthem.png\",\"width\":387,\"height\":112},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#website\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/\",\"name\":\"iGaming Post News for the B2B Gaming Inudstry\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\",\"name\":\"iGaming Post\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/iGamingPost-new-2015logo-copy.png\",\"contentUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/iGamingPost-new-2015logo-copy.png\",\"width\":400,\"height\":110,\"caption\":\"iGaming Post\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/igamingpost\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/21255b4e17a0e39ddec2f5c4d6bc2250\",\"name\":\"Editor\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services - iGaming Post","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/","og_locale":"en_US","og_type":"article","og_title":"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services - iGaming Post","og_description":"Future Anthem has today confirmed the successful transition of its flagship real-time personalisation product Amplifier AI to Amazon Web Services (AWS). This strategic transition recognises AWS\u2019s industry-leading expertise, infrastructure, and global reach, providing the foundation for the next phase of Amplifier AI\u2019s growth and innovation. Building on last year\u2019s announcement of its strategic partnership with [&hellip;]","og_url":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/","og_site_name":"iGaming Post","article_published_time":"2025-09-25T08:08:23+00:00","og_image":[{"width":387,"height":112,"url":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png","type":"image\/png"}],"author":"Editor","twitter_card":"summary_large_image","twitter_creator":"@igamingpost","twitter_site":"@igamingpost","twitter_misc":{"Written by":"Editor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#article","isPartOf":{"@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/"},"author":{"name":"Editor","@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/person\/21255b4e17a0e39ddec2f5c4d6bc2250"},"headline":"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services","datePublished":"2025-09-25T08:08:23+00:00","mainEntityOfPage":{"@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/"},"wordCount":318,"publisher":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#organization"},"image":{"@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#primaryimage"},"thumbnailUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png","articleSection":["iGaming","Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/","url":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/","name":"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services - iGaming Post","isPartOf":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#primaryimage"},"image":{"@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#primaryimage"},"thumbnailUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png","datePublished":"2025-09-25T08:08:23+00:00","breadcrumb":{"@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#primaryimage","url":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png","contentUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/11\/future-anthem.png","width":387,"height":112},{"@type":"BreadcrumbList","@id":"https:\/\/gaming-awards.com\/NEWS\/future-anthem-migrates-its-personalisation-product-suite-to-amazon-web-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gaming-awards.com\/NEWS\/"},{"@type":"ListItem","position":2,"name":"Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services"}]},{"@type":"WebSite","@id":"https:\/\/gaming-awards.com\/NEWS\/#website","url":"https:\/\/gaming-awards.com\/NEWS\/","name":"iGaming Post News for the B2B Gaming Inudstry","description":"","publisher":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gaming-awards.com\/NEWS\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gaming-awards.com\/NEWS\/#organization","name":"iGaming Post","url":"https:\/\/gaming-awards.com\/NEWS\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/logo\/image\/","url":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2015\/07\/iGamingPost-new-2015logo-copy.png","contentUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2015\/07\/iGamingPost-new-2015logo-copy.png","width":400,"height":110,"caption":"iGaming Post"},"image":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/igamingpost"]},{"@type":"Person","@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/person\/21255b4e17a0e39ddec2f5c4d6bc2250","name":"Editor","url":"https:\/\/gaming-awards.com\/NEWS\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts\/66583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/comments?post=66583"}],"version-history":[{"count":1,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts\/66583\/revisions"}],"predecessor-version":[{"id":66584,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts\/66583\/revisions\/66584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/media\/51450"}],"wp:attachment":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/media?parent=66583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/categories?post=66583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/tags?post=66583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}