{"id":75572,"date":"2026-09-29T06:56:21","date_gmt":"2026-09-29T06:56:21","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=75572"},"modified":"2026-09-29T06:56:21","modified_gmt":"2026-09-29T06:56:21","slug":"igt-unveils-new-brand-identity","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/igt-unveils-new-brand-identity\/","title":{"rendered":"IGT Unveils New Brand Identity"},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-75573\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2026\/09\/IGT-New-Logo.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2026\/09\/IGT-New-Logo.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2026\/09\/IGT-New-Logo-298x150.png 298w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>IGT has announced that it will unveil its new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas.<\/p>\n<p style=\"text-align: left;\">Built on the principles of being fluid, frictionless and magnetic, the new IGT brand identity reflects a singular commitment: delivering an experience that is designed around the player and built for operators. Moving away from a typical corporate look, the new brand showcases a bold and modern appearance that expresses the next chapter of the company&#8217;s evolution. At the core of the new identity is a commitment to:<\/p>\n<ul style=\"text-align: left;\" type=\"disc\">\n<li>Integrated solutions \u2013 across the casino floor<\/li>\n<li>In-demand games \u2013 games worth coming back to<\/li>\n<li>Expertise in action \u2013 proven experience; practical advantage<\/li>\n<li>Commitment to customer success \u2013 when you grow, we grow<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><i>&#8220;At G2E, our customers will see and feel the IGT\u00a0transformation story in motion,&#8221; <\/i>said <b>Hector Fernandez, IGT\u00a0CEO.<\/b><i>\u00a0&#8220;Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.&#8221;<\/i><\/p>\n<p style=\"text-align: left;\">This new era of IGT positions the organization to deliver seamless, connected player experiences through FinTech and systems, and compelling game content that players seek out across land-based casinos and online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IGT has announced that it will unveil its new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas. Built on the principles of being fluid, frictionless and magnetic, the new IGT brand identity reflects a singular commitment: delivering an experience that is designed around the player and built for operators. Moving away [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":75573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,18,58],"tags":[],"class_list":["post-75572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-n-america","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IGT Unveils New Brand Identity - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/igt-unveils-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IGT Unveils New Brand Identity - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"IGT has announced that it will unveil its new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas. Built on the principles of being fluid, frictionless and magnetic, the new IGT brand identity reflects a singular commitment: delivering an experience that is designed around the player and built for operators. 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