{"id":7868,"date":"2012-04-12T20:30:23","date_gmt":"2012-04-12T20:30:23","guid":{"rendered":"http:\/\/www.gaming-awards.com\/NEWS\/?p=7868"},"modified":"2012-04-12T20:30:23","modified_gmt":"2012-04-12T20:30:23","slug":"rank-interactives-7m-media-plan","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/","title":{"rendered":"Rank Interactive\u2019s \u00a37m media plan"},"content":{"rendered":"<p><a href=\"https:\/\/gaming-awards.com\/NEWS\/archives\/7868\/rank-interactive-7m\" rel=\"attachment wp-att-7869\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-7869\" title=\"Rank Interactive 7m\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg\" alt=\"\" width=\"250\" height=\"78\" \/><\/a>RANK Interactive has welcomed on board Carat to handle its \u00a37 million media planning and buying account. The PR agency which is yet to be confirmed will also add to the move forward for Rank.<\/p>\n<p>The bulk of Rank Interactive&#8217;s media buying has previously been handled in-house. Digital planning and buying, by Carat&#8217;s sister agency Vizeum, is not affected.<\/p>\n<p>Rank Interactive started the process in February and the early stages were handled by ISBA. Phil Gates, the company&#8217;s marketing director, made the appointment.<\/p>\n<p>Its parent company, Rank Group, has previously made use of sponsorship and partnership deals to support its brands. In 2010 and 2011, it signed separate three-year deals with FremantleMedia Enterprises to be the official gaming partner of ITV&#8217;s <em>Britain&#8217;s Got Talent<\/em> and <em>The X Factor<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RANK Interactive has welcomed on board Carat to handle its \u00a37 million media planning and buying account. The PR agency which is yet to be confirmed will also add to the move forward for Rank.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[17,23,19],"class_list":["post-7868","post","type-post","status-publish","format-standard","hentry","category-igaming","tag-gambling","tag-gaming-2","tag-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rank Interactive\u2019s \u00a37m media plan - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rank Interactive\u2019s \u00a37m media plan - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"RANK Interactive has welcomed on board Carat to handle its \u00a37 million media planning and buying account. The PR agency which is yet to be confirmed will also add to the move forward for Rank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Post\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-12T20:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg\" \/>\n<meta name=\"author\" content=\"Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:site\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/\"},\"author\":{\"name\":\"Staff\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/38b848f26341d94a3f6b1f5d9642234c\"},\"headline\":\"Rank Interactive\u2019s \u00a37m media plan\",\"datePublished\":\"2012-04-12T20:30:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/\"},\"wordCount\":131,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Rank-Interactive-7m.jpg\",\"keywords\":[\"gambling\",\"gaming\",\"online\"],\"articleSection\":[\"iGaming\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/\",\"name\":\"Rank Interactive\u2019s \u00a37m media plan - iGaming Post\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Rank-Interactive-7m.jpg\",\"datePublished\":\"2012-04-12T20:30:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Rank-Interactive-7m.jpg\",\"contentUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Rank-Interactive-7m.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/rank-interactives-7m-media-plan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rank Interactive\u2019s \u00a37m media plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#website\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/\",\"name\":\"iGaming Post News for the B2B Gaming Inudstry\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\",\"name\":\"iGaming Post\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/iGamingPost-new-2015logo-copy.png\",\"contentUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/iGamingPost-new-2015logo-copy.png\",\"width\":400,\"height\":110,\"caption\":\"iGaming Post\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/igamingpost\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/38b848f26341d94a3f6b1f5d9642234c\",\"name\":\"Staff\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/author\\\/staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rank Interactive\u2019s \u00a37m media plan - iGaming Post","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/","og_locale":"en_US","og_type":"article","og_title":"Rank Interactive\u2019s \u00a37m media plan - iGaming Post","og_description":"RANK Interactive has welcomed on board Carat to handle its \u00a37 million media planning and buying account. The PR agency which is yet to be confirmed will also add to the move forward for Rank.","og_url":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/","og_site_name":"iGaming Post","article_published_time":"2012-04-12T20:30:23+00:00","og_image":[{"url":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg","type":"","width":"","height":""}],"author":"Staff","twitter_card":"summary_large_image","twitter_creator":"@igamingpost","twitter_site":"@igamingpost","twitter_misc":{"Written by":"Staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#article","isPartOf":{"@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/"},"author":{"name":"Staff","@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/person\/38b848f26341d94a3f6b1f5d9642234c"},"headline":"Rank Interactive\u2019s \u00a37m media plan","datePublished":"2012-04-12T20:30:23+00:00","mainEntityOfPage":{"@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/"},"wordCount":131,"commentCount":0,"publisher":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#organization"},"image":{"@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg","keywords":["gambling","gaming","online"],"articleSection":["iGaming"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/","url":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/","name":"Rank Interactive\u2019s \u00a37m media plan - iGaming Post","isPartOf":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#primaryimage"},"image":{"@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg","datePublished":"2012-04-12T20:30:23+00:00","breadcrumb":{"@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#primaryimage","url":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg","contentUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2012\/04\/Rank-Interactive-7m.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/gaming-awards.com\/NEWS\/rank-interactives-7m-media-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gaming-awards.com\/NEWS\/"},{"@type":"ListItem","position":2,"name":"Rank Interactive\u2019s \u00a37m media plan"}]},{"@type":"WebSite","@id":"https:\/\/gaming-awards.com\/NEWS\/#website","url":"https:\/\/gaming-awards.com\/NEWS\/","name":"iGaming Post News for the B2B Gaming Inudstry","description":"","publisher":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gaming-awards.com\/NEWS\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gaming-awards.com\/NEWS\/#organization","name":"iGaming Post","url":"https:\/\/gaming-awards.com\/NEWS\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/logo\/image\/","url":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2015\/07\/iGamingPost-new-2015logo-copy.png","contentUrl":"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2015\/07\/iGamingPost-new-2015logo-copy.png","width":400,"height":110,"caption":"iGaming Post"},"image":{"@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/igamingpost"]},{"@type":"Person","@id":"https:\/\/gaming-awards.com\/NEWS\/#\/schema\/person\/38b848f26341d94a3f6b1f5d9642234c","name":"Staff","url":"https:\/\/gaming-awards.com\/NEWS\/author\/staff\/"}]}},"_links":{"self":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts\/7868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/comments?post=7868"}],"version-history":[{"count":0,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/posts\/7868\/revisions"}],"wp:attachment":[{"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/media?parent=7868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/categories?post=7868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaming-awards.com\/NEWS\/wp-json\/wp\/v2\/tags?post=7868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}