Unibet, one of Europe’s biggest and fastest growing online gaming brands, agrees to integrate Yggdrasil games portfolio
Yggdrasil Gaming, has agreed terms with Unibet to provide the leading sports betting and gaming operator with its entire games portfolio.
Unibet is the largest operator Yggdrasil Gaming has partnered with to date and is also one of the fastest growing businesses in the European regulated gaming market having posted record earnings in 2013. In its most recent results its fourth quarter profits in 2013 were 23% higher than in the comparable period in 2012, while it also has more than half a million active customers.
Unibet was most recently voted the Online Sportsbook Operator of the Year at the International Gaming Awards held in London in February and co-sponsored by Yggdrasil Gaming.
Yggdrasil Gaming, that specialises in slots and lottery games as well as pooled progressive jackpots, will provide Unibet with its ground-breaking games products as well as its rapidly expanding roadmap of new offerings.
Yggdrasil’s portfolio contains a variety of popular casino games including new fast high-roller video slot Winterberries, its already established success Jokerizer slot that is also available on mobile, as well as Lotto7, a unique daily lottery draw and progressive game where players play for a €2.5 million prize.
Fredrik Elmqvist, chief executive of Yggdrasil Gaming, said: “Unibet is one of the most recognisable, fast moving and strategically savvy betting and gaming brands on the market and we’re delighted they’ve agreed to partner with us allowing their huge customer base access to our games.
“It is both a huge endorsement of the work we’re doing, the products we have and we’re developing and a huge achievement for the team. Given the momentum we’ve built recently I think we’re going to have to start increasing our fees for new clients from now on!” Elmqvist added.
Daniel Eskola, Head of Gaming at Unibet, added: “Unibet is excited about further improving our product portfolio by launching games from Yggdrasil, particularly the €2.5m live draw lottery. Unibet is impressed with the high quality of Yggdrasil’s slot games and feel confident that our players will enjoy them too.
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