The interactive and online channels demonstrated substantial growth during the quarter. The Bally’s Intralot B2C segment generated $243.5 million in revenue, representing a 22.3% year-over-year increase. This revenue expansion occurred despite the United Kingdom implementing a remote gaming duty increase from 21% to 40% in April 2026, which placed downward pressure on segment profitability. The North America Interactive division also reported strong figures, with revenue rising 16.9% to $66.1 million. Notably, this segment achieved profitability by delivering a Segment Adjusted EBITDAR of $3.0 million, reflecting positive operational momentum in the United States and Canada.
Simultaneously, the Casinos & Resorts segment, which remains the company’s largest revenue contributor, posted $401.0 million. This represents a 2.0% increase from the prior year. The organization attributed this growth to landside relocations at properties in Baton Rouge and Marquette, as well as continued operational maturation at its temporary Chicago casino facility.
During the second quarter, Bally’s continued to advance its broader omni-channel expansion strategy. The company is actively progressing with a proposed £243.1 million acquisition of evoke plc, the parent company of prominent betting brands including William Hill and 888, which remains subject to shareholder and regulatory approvals. While the topline figures indicate steady expansion, the company published its initial earnings release without a GAAP net income or loss figure following a delayed Form 10-Q filing.
Robeson Reeves, Chief Executive Officer of Bally’s, addressed the quarter’s performance, stating, “We delivered solid second quarter results across the enterprise and I am proud of the hard work and dedication of our team members as we move into the next phase of Bally’s omni-channel growth.”
As Bally’s Corporation moves into the second half of 2026, the organization continues to focus on integrating its digital acquisitions and expanding its physical footprint. The combination of land-based stability and digital revenue acceleration provides a foundation to navigate increased regulatory costs and market competition. The impending acquisition of evoke plc and ongoing infrastructure developments in major urban markets will remain central focal points for industry stakeholders monitoring the company’s long-term strategic execution.
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