The Malta-based company believes that great things start with great team spirit, a tight group that shares fun experiences, helping inspire creativity and leading to bolder business decisions – a formula that that has worked very well for the brand and produces a unique team culture.
SWEDEN’S WORLD CUP TRIUMPH IN ITALY
“We value building great staff relationships, and do this by organizing fun activities and regular team building sessions,” Said Bethard CEO, Erik Skarp. “We are a group of sports enthusiasts and have a Swedish heritage. With this in mind, I made a decision that if Sweden won their first FIFA World Cup qualifier against Italy, we would all fly to Milan and cheer on the deciding match.”
Skarp added: “Sweden won the first match, so we had three days to get everyone together and make a plan. We chartered a plane, enjoyed some good food and culture, watched a great football match, Sweden qualified and the rest is history. We created some great memories that day and I owe it all to the can-do attitude of everyone at Bethard, for making experiences like this possible.”
Here is a video that shows what it’s like to be part of Team Bethard and a recap of our trip to watch Sweden against Italy. (link)
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