Betsson conclude deal for NetPlay TV

Betsson has bought NetPlay TV for £26 million, the deal was announced in February and now it has formally acquired the gaming operator with this announcement from Betsson.

The Stochholm listed Betsson announced it would make changes to NetPlay’s management and operations including moving all customer service functions to Malta, currenty NetPlay outsourced their customer service.

Ulrik Bengtsson, CEO and President of Betsson said of the deal, “With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies”,