Checkd Group announces appointment of new Growth Director

Checkd Group has officially appointed James Prosser as Growth Director, a newly created role at the company.

The move follows a successful period during which Prosser worked alongside the technology-led sports-betting specialist as a Growth Consultant from April 2024.

During this time, Prosser has played an integral role in the rollout of the company’s new SmartPicks Pro tool amongst many more successful projects and initiatives for Checkd Group.

The new role as Growth Director will see Prosser focusing on conversion touch points, CRM, as well as wider revenue initiatives in both the UK and the US.

Alex Beecham, Managing Director at Checkd Media commented:

“James has truly hit the ground running at Checkd Group, finding quick wins and longer term opportunities across our product suite to improve conversion, and ultimately revenue.

“His appointment as Growth Director was essential for Checkd Group to keep pushing conversion rates up, as we continue to improve our top of funnel traffic across products.

“James’ proven experience in the industry is key to helping us push the product suite forward.”

James Prosser’s appointment comes at an exciting time for Checkd Group, as the company has recently launched their smart acca tool with 888Africa, amongst other exciting internal developments.

With over 10 years of experience in the industry, the permanent addition of Prosser to the Checkd Group team will prove invaluable at a busy time in the world of sports betting.

The former Spotlight Search Group Affiliate Director, and Co-Founder of both Free Super Tips and myracing, will also contribute to Check Group’s long-term strategies across several platforms.

Commenting on his new role, James Prosser said:

“I have been very impressed with the success that Checkd Group has achieved in the past 6 months, having seen first hand the significant increases in organic traffic and users for our Footy Accumulators site, plus a large increase in bookmaker clickouts in that time.

“I have had the pleasure of working with an extremely welcoming and engaged team at Checkd Group, and I am eager to continue working towards the company’s clear vision for growth, with new features and projects lined up for the coming year.

“In my new role, I will be aiming to improve conversion and direct operator revenue across all channels, plus assisting with growth and revenue maximisation for all brands including SmartPicks.”