Former Entain Boss In Bid For Live Premier League Football

Shay Segev the former CEO of online gambling firm Entain who left to become joint-CEO of sports streaming company DAZN is to bid for the rights to Premier League football.

Nicknamed the “Netflix of Sport” DAZN who host multiple live sporting events is rumoured to be gearing up for a major bid to become a competitor to both Sky Sports and BT Sports to show live Premier League football from 2022.

According to sources close to DAZN they are seriously looking into making a bid for the rights to what is the most valuable football league in the world.

Segev left Entain in a surprise move to join DAZN which is owned by Sir Leonard Blavatnik’s Access Industries firm and has pumped in billions of dollars to the platform to rival other live streaming companies.

DAZN is available in the UK and already shows Premier League games in Canada, Spain and Japan under license and now it is rivalling the two biggest players in the sport.

It was expected that both Sky and BT who have stopped their aggressive tactics to each other and with that the latest round of bidding for the 2022 to 2025 screening rights to Premier League football was expected to fall by some £900 million compared to previous bidding rounds.

However now with DAZN it could be set to rise again if the rumours are correct, the latest bids are due to close this week and all eyes will be on DAZN if they do make a bid.