Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, today announces a partnership with Bloomreach, the agentic platform for personalisation.
Future Anthem brings gambling industry expertise to Bloomreach customers out of the box, making it faster and easier for operators to launch and measure personalised campaigns for every step of the player journey.
By combining Future Anthem’s proprietary technology with marketing automation capabilities powered by Loomi AI, Bloomreach customers can deliver tailored experiences for players in the moments that matter across email, web, mobile and in-game channels. With fast and efficient integration between the two market-leading systems, operators can realise value quickly and advance their engagement strategies through AI-driven personalisation that prioritises the player experience.
Ian Tibot, Chief Commercial Officer at Future Anthem, said: “By bringing Anthem’s gambling industry expertise to Bloomreach, we are giving operators the tools to personalise at scale across multiple channels, with a laser focus on the player experience. This partnership expands Anthem’s growing network of integrations, increasing the reach of our real-time personalisation product across the sector.”
Mark Galvin, VP of Strategic Program Development at Bloomreach,said: “Bloomreach is committed to delivering the best possible experiences for our customers, and this partnership with Future Anthem is a perfect example of that. With Future Anthem’s gambling industry intelligence, operators gain a quicker route to delivering personalised engagement, perfectly complementing Bloomreach’s platform.”
