Future Anthem Migrates its Personalisation Product Suite to Amazon Web Services

Future Anthem has today confirmed the successful transition of its flagship real-time personalisation product Amplifier AI to Amazon Web Services (AWS). This strategic transition recognises AWS’s industry-leading expertise, infrastructure, and global reach, providing the foundation for the next phase of Amplifier AI’s growth and innovation.

Building on last year’s announcement of its strategic partnership with AWS, Future Anthem has successfully migrated their customers to AWS. This milestone cements Amplifier AI’s status as the industry’s leading AI-driven real-time personalisation product, delivering greater performance, scalability, and security for operators worldwide.

Amplifier AI is now officially available on the AWS Marketplace, streamlining discovery, purchase, and integration for operators. In addition, the listing creates co-selling opportunities through Future Anthem’s participation in the AWS Independent Software Vendor (ISV) Accelerate programme, extending the platform’s reach within the AWS ecosystem.

Beyond Marketplace access, the move to AWS unlocks innovation through advanced AI/ML services, stronger resilience and compliance, and faster integrations with technologies operators already use.

Chris Conroy, Chief Data & Product Officer at Future Anthem, said:

“Migrating Amplifier AI to AWS is a significant milestone that unlocks tremendous potential for our product and customers. Our incredible team is already hard at work on a big and exciting evolution of our product and platform, harnessing AWS’s enterprise-grade infrastructure to accelerate innovations at scale, with a focus on real-time and always with the highest standards of security and compliance — ensuring operators have a future-proof product that grows alongside their ambitions.”

Daniel Woods, Senior Account Manager at Amazon Web Services (AWS), said:

“The migration of Future Anthem’s Amplifier AI product to AWS represents a major advancement in delivering enhanced performance and scalability for their customers. We’re proud to partner with Future Anthem to enable their customers to access cutting-edge AI products seamlessly within the AWS ecosystem.”