Ladbrokes and SIS sign exclusive greyhound track rights partnership

Ladbrokes and SIS have signed an exclusive four-year deal for track and broadcast rights for the Monmore and Crayford greyhound tracks.

The agreement, which takes SIS’ longstanding partnership with Ladbrokes-owned greyhound tracks up to the end of 2020, further enhances the SIS Greyhound Service coverage available to LBOs in the UK and Ireland, and also extends the reach of live greyhound racing online through SIS Stream, the streaming service for bookmakers worldwide.

Paul Witten, commercial director for SIS, said: “We’ve been working with Ladbrokes for more than 28 years and we’re pleased to announce this partnership, which will ensure we take our longstanding relationship to well over three decades.

“We will continue to deliver our high-quality, reliable broadcast SIS Greyhound Services at Monmore and Crayford, while further developing our greyhound offering to include more products and growing online reach. We’re excited for the opportunities ahead for SIS, Ladbrokes and the wider greyhound industry.”

Richard Brankley, head of stadia for Ladbrokes, said: “We’re pleased to be extending our partnership with SIS at Monmore and Crayford, and working closely to promote greyhound racing within LBOs and to online customers.

“Developing the greyhound offering is a high priority for us and, while schedules will remain the same in the short-term, we’re excited for the opportunities that SIS can deliver to ensure that our hugely popular tracks continue to offer industry-leading prize money, along with the security of a long-term deal for trainers and owners.”