Pariplay games go live in Colombia with Codere

Games from Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, have gone live in Colombia with leading operator Codere.

The Malta-based supplier has made its debut on the Codere games tab as part of a deal which will help it cement its position in the growing Spanish-speaking market.

The agreement is the latest in a string of deals that have been struck by Pariplay in the regulated market of Colombia and offers Codere access to Pariplay’s extensive portfolio of over 120 innovative, entertaining slots.

It also ties in with Aspire Global’s overall expansion strategy across Latin America. Pariplay’s sister company BtoBet, also a subsidiary of Aspire Global, is enjoying significant growth in Colombia having signed high-profile deals to supply its sports and player account management (PAM) platform Neuron 3 to Betfair and William Hill in the country.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “We see LatAm as a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.

“By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”

Sarit Adania, Casino Product Manager at Codere, added: “Pariplay’s slots will help to diversify our slots portfolio in Colombia and we know that these games are popular with players here.

“This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”

Madrid-listed Codere operates online in Colombia under its Codere Apuestas brand, under licence from national regulator Coljuegos.

As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its Fusion^TM platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in more than 16 regulated markets.