Playson goes from strength to strength

Casino software developer Playson has announced a content distribution agreement with Novibet, which will strengthen the sportsbook’s online casino offering.

Novibet will integrate a selection of Playson’s celebrated slot titles, including perennial player-favourites such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as its latest release Solar King.

Under the agreement, the operator will also benefit from access to the supplier’s integration-free suite of engagement tools, which have been demonstrated to significantly enhance player retention.

The deal sees Playson extend its audience reach across Europe, with Novibet’s operations in the UK, Italy and Greece  set to launch the provider’s content, and additional EU markets to follow in the near future.

Blanka Homor, Sales Director at Playson, said: “Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.

“Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering.”

Nick Bachas, Chief Business Development Officer at Novibet said: “We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio.

“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU.”