Pragmatic Play Strengthens Foothold in Italy

Pragmatic Play, the content provider to the iGaming industry, has struck an agreement with established Italian-facing operator, Sportbet. 

As the latest operator to join Pragmatic Play’s expansive partner network in Italy, Sportbet customers will be able to enjoy experiencing the provider’s popular Live Casino offering, featuring a variety of exclusive titles that are proven to engage players and boost revenue.  

A vast collection of Live Casino titles, including popular titles like Sweet Bonanza CandyLand, Mega Wheel and Boom City will feature alongside more traditional experiences like PowerUP Roulette to deliver entertaining gameplay that satisfies Sportbet’s customer base. 

The partnership marks additional growth for Pragmatic Play as it continues to expand its presence across Europe’s key markets. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to announce the addition of another up-and-coming business to our operator network, with Sportbet reinforcing our growing presence in the Italian market. 

“Europe is well established as a key region in our growth strategy, and we look forward to providing Sportbet with some of the best Live Casino content on the market.”

Alessandro Palumbo, Casino Manager at Sportbet, said: “We couldn’t be more excited by the opportunity to offer Pragmatic Play’s Live Casino vertical to our loyal players.  

“The company’s reputation and leading products are known by operators all across the globe, and we are thrilled to be able to offer a collection of its prominent experiences to our Italian customer base.”  

Pragmatic Play currently produces up to seven new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.