In 2017, BBIN has made its first showing at the ICE Totally Gaming in London as “The one and only portal to Asia”. The exhibition stand design highlighted the brand image successfully and attracted visitors’ attention, thus demonstrating its position as the leader of iGaming industry in Asia. In 2018, BBIN will participate in ICE Totally Gaming and highlight the brand strengths on the appeal for “Step up into Asia”. BBIN looks forward to establishing communication and interaction with industry professionals through this international exhibition in order to jointly stimulate the endless energy of gaming industry.
The stand design of the coming ICE Totally Gaming emphasizes the brand’s core spirit “Keeping growth going internally and externally”. The main visual of the design which features a vermilion ladder outlined with gold ink brushes further demonstrates the stature of the brand, thereby highlighting the position of BBIN as the leader of iGaming industry in Asia. The Oriental Zen landscaping embellishment expresses China’s unique “turn of fortune” metaphor and represents an endless stream of energy. The overall structure is built by stacking stones and ladders, which conveys the idea of establishing alliances and partnerships by continuously establishing connections internationally for expanding their business and helping them achieve success.
Success in Asia, Step up to reach the top, as Asia’s leading brand, BBIN will demonstrate the advantages of integration and insights into the Asian culture of iGaming. Visit at stand N7-350 from February 6th to 8th, 2018 for more details!
Claire

iGaming & land based specialist reporter for the global gaming market

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