As part of this multi-year deal the company’s TAB.com.au website will become the official betting and wagering partner of the UFC in Australia. In addition, Tabcorp will become the presenting sponsor for all UFC live events in the country.
UFC will go big on TAB.com.au branding which will feature on fight kit and also across UFC’s digital and social media platforms.
UFC Executive Vice-President and General Manager for Australia, New Zealand and Canada, Tom Wright, said: “We are delighted to be in business with TAB.com; we look forward to working with them as we continue to grow our sport not only in Australia, but around the world,”
Craig Nugent, Chief Operating Officer Wagering and Media at Tabcorp, added: “TAB.com.au is proud to be the first Australian-owned and operated UFC partner; this partnership reflects UFC’s growing popularity among our customers.”
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