Virgin teams up with Hybrid

VIRGIN Gaming, a new and quickly growing website for competitive console videogames, has engaged hired Hybrid Interaction, Ltd. to provide retention marketing consulting services.

The two-year-old website, part of the Virgin Group, gives players throughout the world a chance to compete in such popular Xbox 360 and PlayStation 3 games as Madden NFL 12, FIFA 12, NBA 2K 12 and more. Virgin Gaming is currently running the largest tournament in gaming history, the $1M EA SPORTS Challenge Series exclusively on PS3 where one million dollars in cash and prizes will be awarded at the live finals taking place in New York City on April 28.

Virgin Gaming CEO Rob Segal said Hybrid Interaction’s deep experience in the online gaming environment would be invaluable in ensuring that his company is using the industry’s best practices in customer relationship management. “Hybrid Interaction has been immersed in this work practically since the first iGaming site went live,” Segal said. “So it’s extremely valuable for us to tap into the extensive industry knowledge they have. By doing so, we’re able to take the steps needed to ensure continued strong growth.”

Hybrid Interaction’s founder and CEO, Shahar Attias said he was enthused to add the Virgin brand to their list of clients. “The people who thrive in these console games are a special, extremely dedicated group,” Attias said. “They have to be to stay competitive. We in turn have to find ways to really understand the patterns that show us what drives these players. Just like with the console games themselves, you have to invest time and effort to attain mastery. It’s a lesson that all the winners know well.”

“It’s going to be an exciting project for both of us,” he said.

Virgin Gaming is backed by Sir Richard Branson’s world renowned Virgin brand. Virgin Gaming acts as a social gaming community for competitive gamers to interact with one another and with brands targeting the gamer demographic. The company’s proprietary platform connects to live game data directly from the servers of its game publisher partners to provide real-time results and feedback to members.

Hybrid Interaction is the premier consulting group for online iGaming operators that wish to enhance revenues through Retention Marketing and other Loyalty Initiatives, such as CRM Strategy, Conversion Cycles, Reactivation and Maximizing Player LTV.