When social gaming meets gambling

PLUMBEE, a social casino game founded by founded by former EA Playfish execs, launched its first game, Mirrorball Slots, on Facebook recently. It’s also been reported that Plumbee has seen their jump into online gaming as a “disruption” into the $120B gambling market.

Guillaume Lautour, partner at Idinvest, said, “We are strong believers in social games and specifically the remarkable growth in the social casino vertical has caught our attention. We’re very excited to back the Plumbee team, with its extensive experience and proven track record in both social games and online gambling.”

“This agreement marks a major milestone for Quickspin and enables us to serve the mass-market with state of the art games” said Quickspin CEO Daniel Lindberg.

“The agreement with Plumbee does not only enable us to tap into a new market segment, but it also allows us to do so with a partner that has a proven track-record within the social space,” added Joachim Timmermans, VP of Strategy at Quickspin. “We believe that their experience coupled with our high quality games will mark a foot-print in this fast growing market.”

“I am thrilled to be working with a myriad of talented and passionate experts,” said Plumbee CEO Raf Keustermans. “With a world class team and the backing of numerous solid partners, I am convinced that Plumbee is in a great position to gun for a leadership position in the social casino arena.”