IGA Categories

Affiliate (Company) of the year

The judges will decide the winner of this category on the affiliate company that has excelled over the last twelve months with innovative practices, traffic generation, strong ROI for customers and scale of traffic. The recipient will not have to be the biggest affiliate but one that offers the quality of service and ROI for its customers.

There must be a clear differential of quality for customers to set it aside from its rivals along with excellent partnership relations and proven social responsibility.

Affiliate Marketing Campaign of the Year

This new award is to recognise the innovative approaches made towards promoting brand recognition and popularity while showing major success in the way the affiliate business helps grow the business, helps with sale and develops the identity of the business. The judges will evaluate possibly not the biggest campaign in terms of spend but the unique approach the gain the most impact.

Brand of the Year

The judges will be looking not just for remarkable growth and success as many companies have but for characteristics that stands them apart such as; A Focus on a Primary Customer Promise, their ability to stand by their brand messaging and the promises made to their customers. A Clear Business Model, every strong brand has a clear understanding of who they are and what they have to deliver to their customer base. Finally an ability to anticipate and respond to customer needs. Becoming a Brand of the Year is an outstanding achievement and the judges will look long and hard before awarding this prestigious accolade.

Charitable Community Award

This award is open to operators and or suppliers that have made a significant positive impact on their local or larger community. Judging will be based on how you have organised or been involved in charity focussed initiatives through your business in helping others over the last twelve months.

The judges will be looking for the winner to have organised programmes or projects with not-for-profit social objectives with an innovative approach to the way the business puts community interests at its core.

Crash Game Developer of the Year

The rise of Crash Games has been impressive of recent times and to this the judges will be looking for the following attributes to decide who is the leading company involved in Crash Games sector for 2024. The winning company will show exciting gameplay, outstanding rewards to players, availability for all player levels and convenience of play will decide the best company to offer Crash Games to their customers.

Customer Service Company of the Year

Recognising the area that keeps customers with you over your competitors, excellence in customer service can be the difference between being successful or not. The company that provides outstanding customer service to its clients recognises the importance and value of this specialised sector.

eSports Innovator of the Year

This award focuses on the B2C real-money betting product for the ever expanding eSports sector. The Judges will look at the company that can demonstrate innovation within the space along with how successful the business has been within eSports commercially over the last twelve months, with judges consideration how product friendly it is from its competitors and its presentation and ability to draw new customers into eSports gaming.

Game Aggregator of the Year

This category will reward and recognise the company that offers the very best integration for customers along with the most effective platform provided by the company, a variety of varied games delivering the very best entertainment for customers, an easy integration for clients so to access varied and updated game studios all at one time. The winner will also show the ability on latest updates, maintain and take care of any technical issues to help casino operators concentrate on other aspects of their business.

Game Changer of the Year - New for 2027

This exciting new award will be given to the company that has shown the following abilities to offer the innovation, impact, exceptional customer experience, engagement, strong financial impact over the last twelve months and effective management to deliver a unique and ultimately world beating product, service or product to stand out from the rest of the field.

This award will recognise those companies both operator or provider that has delivered something truly special in terms of service, product, delivery or outstanding initiatives to be the very best Game Changer for the Year.

Game of the Year

Judges will award this innovative category to the games design house or operator that has produced a game that stands out from the competitive marketplace. The winner will have designed and produced a stand-alone game that has made the biggest of impacts during that last twelve months. The winner of this award will have shown the quality of the game, the impact that game has had for customers or for the operator that has designed it. The winning game will prove its innovative unique content from its competitors along with its commercial success.

Games Studio of the Year

The winner of this award will be the company that has shown the greatest variation and service along with innovation in supplying their customers with a wide and varied portfolio of games. The recipient of this coveted award will have shown the use of the latest technologies, tools and trends in developing stunning games for their customers. The company will not necessarily have to be the biggest games studio but will have to deliver on innovation, multiple products and geographical clientele list to show the growth and success of the company.

Global Gaming Company of the Year

The judging panel will evaluate the winner on originality, service, after sales support, brand identity, value, catalogue, quality and global reach to decide the winner of this very competitive category. The winner will not necessarily be the largest company but the company with the best offerings along with having a unique and distinctive style to their customers and the very best service in the global market place.

Great Place to Work Award

A great place to work is not all about lavish perks, fancy parties and amazing benefits, while this is part of it, Judges will be looking far deeper into the definition which will include, a diverse and inclusive employee demographic, trust in leadership, fairness and employee wellbeing & engagement, proving that actions taken by the company bring about real cultural change within their workplace. Ambitions and ability are recognised and rewarded irrelevant of sex, race, disability or sexual orientation. That will be the deciding factors by Judges when awarding this very special category.

iGaming Software Supplier

This award will go to the company that has provided a market leading customer facing software for their operator customers. The winning company will have shown extraordinary commercial success along with offering cutting edge technology to their clients. The winning company will also show innovative products that last the test of time in terms of quality and userability.

Innovator of the Year Award – No Boundaries

This unique award will be judged on how innovative a company has been in the past year, it will not be judged solely on economic impact for the company it has made but on maybe how it has created a whole new market, how unique the innovation is, such as the emergence of AI, how the company thought out of the box to create the innovation. The award can be given to a person within a company, a new start up business, even a new app that has changed the playing field for a company or even a marketing campaign that is so unique. There are no boundaries just the evidence to show how innovative a company can be in the gambling industry.

Live Casino of the Year

The winner of this category will have shown a high level of services covering the Live Casino offering such as range of games and availability while offering a varied and inclusive value of customer. The style and character of the Live Casino of the Year will also be important in determining the winner. Size of operation is not a factor but the services both in satisfaction and originality along with presentation will be an important part with our judges in deciding the eventual winner.

Lottery Product of the Year

The award for the best lottery product will go to the company that has shown the best in practices over the last twelve months, the winner will not be decided on size but more importantly on the most important components of the lottery product on offer either in the B2C or B2B space. The winner of the award will have shown their offering to be innovative in approach, the ability to connect and engage the customers, bringing a range of lottery games and approaches to offer the customer the very best options in playing. The Lottery Product award can be online, land based or both and size of sales in not the defining part of being the winner but the approach and value the product has with the consumer in either B2B or B2C.

Mobile Operator of the Year

The Mobile operator of the year award will recognise the operator that has managed to make a real difference in an industry that is at the cutting edge for the gaming sector. Simplicity of use and access will be important, along with reliable technology and a truly innovative approach will impress the judging panel. Integration with other platforms is important, along with growth of the products, usability of the platform and game offerings. Particular attention from the Judges will be on how the nominees have added Apps to their products, with attention to functionality, ease of use and accessibility on multiple platforms.

Mobile Sports Product of the Year

This award will recognise those operators and suppliers that have made a significant impact in the mobile sports betting arena over the last twelve months. The award is open to both mobile specific and traditional online gaming operators working also in the mobile world. To impress our judges the winner will show innovation of the product, the accessibility of the product to clients and customers alike. The commercial success of the sports product is important along with the functionality, quality and the use of any cross-platform strategy.

Multi-Channel Provider/Supplier of the Year

This award is open to any technology company, providing a whole suite of offerings in one convenient package to customers. A one-stop platform giving the customer the option to offer poker, casino games, slots, sports betting etc. The winner of this prestigious category will be the one offering the best development of products, a differential from other companies in games, user experience, innovation and finally showing that the supplier has the best understanding of the customers’ needs.

Online Casino Operator of the Year

The award will go to the online casino operator that has shown innovation and invention in the casino sector during the last twelve months. The Judges will not only be looking at size of the operation but the style and unique brand of the operator. Consideration will be aimed at originality, brand identity, marketing, payment processing, usability and games offered along with the availability across different platforms.

Rising Star of the Year

This exciting award will recognise the amazing achievements a new or small rising company are doing in the gaming space. The judges will be looking for innovation, successes, an excellence in thinking outside the box when it comes to customer relationships and improving their business. The winner will also be seen as helping to transform the industry we work in for the future with new ideas and approaches to solving clients needs and aspirations.

RNG Casino Supplier of the Year

This award recognises the supplier that offers excellence in product development, innovation and user experience. Along with the most consistent return to player (RTP) rate while at the same time offering its client the best possible return on investment (ROI). The winning company of this special award will be the one that has shown time and again their commitment to integrity and reliability within this realm.

Safer Gambling Award

This critical award will recognise those companies that have done more than ever to ensure the safety from problem gambling for their customers. The winner of this award will show the advancement in age verification technology, support for those recognised to have problem gambling issues, safeguards in problem gambling and strong KYC procedures. Judges will be keen to see companies that have campaigned government for advancement in research into the reasons for problem gambling along with awarding the winning company because of the extra effort and focus the company gives to understanding and resolving problem gambling within the industry.

Slots Operator of the Year (Online)

This award will go to the slots operator that has shown growth, an array of different game offering to players, identity of its brand in a very competitive field, popularity, value for money and most importantly the leadership and innovation to continue to offer their players the very best in Online Slot Games.

Slot Provider of the Year

This award will go to the Slot Manufacturer/Supplier to either the land based or online gaming Sector that has shown innovation, range of products that has engaged the customers with exciting games over the last year. The judges will be looking for the company that has the ability, ingenuity, innovative approach and unique products that sets it from their competitors. The judges will be looking at originality, brand identity, marketing, usability and innovation of game to make their assessment.

Sports Betting Operator of the Year

The award recognises the operator in the sports arena that has shown to lead the field, not only in capacity of customers, but in originality of betting, including mobile and tablet customers while offering a high level of customer service including importantly telephone service and online with marketing of the product, usability and growth. The range of sports betting is also an important factor to who will be decided as the winner in this highly competitive category.

Sports Betting Platform of the Year

The winner of this award in a highly competitive market will be the company that has provided an outstanding platform for their customers. Our judges will give consideration to nominees that have shown the success of the platform, stability, flexibility and the reach of the offerings within it. A superb customer experience and the option for expansion into new emerging markets will win our judges votes.

Sustainability Award

This award is an indicator of those companies that offer a more sustainable future for their business and the wider community, this award recognises and applauds the efforts made by companies in making the world a better, safer and inclusive place to live. Setting a high bar for your sustainability work is critical for any leading company in today’s world.

Technology Provider/Supplier

The category is open to any technology company, providing an innovative product to online or offline Gaming operators, that have shown originality, the ability to succeed in a highly competitive market, offered services to clients that have helped increase profitability, productivity or have helped produce a more efficient environment for their clients. The winner will not necessarily be the largest company but the most innovative in its sector.

Unique Gaming Company of the Year

Not all gaming companies can fall into normal set categories and some companies are so diverse that this new and exciting category has been developed. The gaming industry is so unique that the company that wins this special award will have shown a diverse approach to gaming for their customers, whether it be the games they offer or the way they play them or indeed customers are involved in those games in different platforms. The award is open to both suppliers and operators that have thought out of the box to develop unique ways to engage their client base. The winning company will have to show commercial success and userability to win this exciting award.

US Gaming Company of the Year (Canada, North America, South America)

This award will go to the gaming operator or supplier from either the online or land based sector that has shown consistent growth and focus on customer service, innovation and the use of technology to engage and retain customers in this highly competitive and expanding market. The company who will win this award will show a unique vision, originality and vitality to set them apart from the others, the judges will be looking at not specifically size but brand identity, marketing, customer service, innovation and use of new technologies to attract, entertain and engage customers.

White Label Provider of the Year - New for 2027

The judges will recognise the winner for the White Label Provider from the best suppliers products or services that other companies can brand as their own. To show provider’s services align with your business model and client needs.

The winner will have shown success in scale, stability, geographical reach and flexibility in their white label offerings to create operators a growing online platform. Nominees should be able to offer information on metrics and KPI were able to prove their success for operators using their service.

Along with offering features such as payment options, customer support, game selection and website design to give their customers an outstanding service.

Outstanding Contribution Award

This award is given to an individual who has been influential and has significantly contributed to making a visible difference within the gaming industry during their career to date. A significant change of direction or success this person has brought to their company with their own style of business.