Bwin.party’s teams up with Teradata

BWIN.PARTY Digital Entertainment has teamed up with Teradata, an analytic data solutions company. The pair will focus on supply a new, high-performance enterprise data warehouse solution. “Data analytics are essential to our organisation,” said Bwin.party’s Group Technology Director Tod Martin. “We believe that the new Teradata solution will be extremely effective in consolidating data generated by our joint organisation, whilst providing the platform for better reporting analytics and insight.”

“We are delighted that Bwin.party has chosen the latest Teradata integrated data warehouse platform,” added Teradata Corporation Area Vice President, UK, Chris Armitage. “The technology is well-placed to help drive business performance and consolidate key performance indicators across the organisation.”

Bwin.party Digital Entertainment Plc is the world’s largest listed online gaming company; the move will enhance its position within the online gaming world.

The agreement will see the Teradata Database and a Teradata integrated data warehouse platform implemented across Bwin.party’s gaming and sports customer bases to create a single customer view across all gaming verticals. In turn, this will enable Bwin.party to segment its customer base and target marketing campaigns more effectively based on previous customer activity.

An official press release states that in addition to facilitating essential financial reporting across the joint organisation, the new integrated Teradata solution is expected to strengthen the data analytics used for essential campaign planning, reduce operating costs and contribute to an easier-to-use and maintain business intelligence environment.