“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers,” said John McGeshick, Lac Vieux Desert Northern Waters Casino & Resort, General Manager. “IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services,” said Joe Asher, IGT President of Sports Betting. “In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement.”
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop™ cabinets with Total Gaming™ software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King® video poker, slots, keno and sports betting from a single device and a single gaming wallet.
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