iSoftBet appoints Michael Probert to lead Business Development

iSoftBet, the online and mobile game supplier, has strengthened its senior management team with the appointment of industry veteran Michael Probert as head of Business Development.

Probert, who takes up his role immediately and will report to Managing Director Nir Elbaz, has a vast amount of product, commercial and management experience having worked in the gambling sector for 12 years.

Probert previously held senior roles with gaming giants IGT and Bally Technologies and, prior to joining iSoftBet, successfully managed the launch of Australian machine manufacturer Ainsworth in the European iGaming market.

Elbaz said: “We are delighted that Michael has joined during a very exciting growth period for iSoftBet.

“We are developing lots of incredibly immersive content ourselves and have created a sleek and robust Game Aggregation Platform, so the experience and gaming expertise Michael brings will help take us to reach the next level.

“Everyone here at iSoftBet joins me in welcoming him on board.”