King.com king of online gaming
KING.COM has overtaken video-games giant Electronic Arts on Facebook boasting a userbase of 10 million people playing online every day. The European start-up, at only nine years old, has experienced an explosion in popularity since launching on Facebook little over a year ago with its saga games, in which players move through a competitive landscape and pass their friends on the way.
The games appeal to a growing trend for players, more and more of them female, to play puzzle games with their friends in short bursts, especially as games are increasingly played on the move on phones or tablets to kill spare minutes.
“Our ultimate ambition is to be the leader in our segment of games for the casual social player, mainly female, social and mobile,” King.com’s Chief Executive and co-founder Riccardo Zacconi said in an interview with Reuters.
“Our target is to reach Zynga.”
Zynga, with almost 80 Facebook games including titles that span other genres like Texas HoldEm Poker and Mafia Wars, is still by far the most popular games developer on the site, with 65 million daily users of its apps.
