Rank Interactive’s £7m media plan

RANK Interactive has welcomed on board Carat to handle its £7 million media planning and buying account. The PR agency which is yet to be confirmed will also add to the move forward for Rank.

The bulk of Rank Interactive’s media buying has previously been handled in-house. Digital planning and buying, by Carat’s sister agency Vizeum, is not affected.

Rank Interactive started the process in February and the early stages were handled by ISBA. Phil Gates, the company’s marketing director, made the appointment.

Its parent company, Rank Group, has previously made use of sponsorship and partnership deals to support its brands. In 2010 and 2011, it signed separate three-year deals with FremantleMedia Enterprises to be the official gaming partner of ITV’s Britain’s Got Talent and The X Factor.