Tribal gaming heats up

TRIBAL gaming and the impact tribal casino operators will have on how igaming is legislated in North America will be a hot topic at GiGse this week. Wednesday’s session on “Balancing Tribal Sovereignty with Commercial Realities: Getting North American Tribes on the Same Page” will be a key event for the many tribal casino operators attending the conference. Tribal First Nations entrepreneur Gerry Gionet, CEO of GEObet, will be at GiGse to show tribal casino operators how they can begin moving their casino customers online now, before the Nevada casino consortiums beat them to it.

“Tribes can’t afford to wait,” said Gionet from GEObet’s headquarters in the Tsuu T’ina Nation (southern Alberta, Canada).  “If tribal casinos don’t start interacting with their players online you can bet that Harrah’s and Caesars won’t hesitate to take those customers off their hands.”

GEObet is positioned to be an extension of the land-based casino, supplying the tools and operations of a complete online casino gambling product without any significant upfront costs to the land-based operator. Since online operations aren’t tribal and independent operators’ core business, GEObet has developed a complete turnkey solution that opens up a whole new world of potential revenues, customer retention tools and ability to stay connected with an audience that is continually moving to online products.  The GEObet turnkey igaming solution includes igaming products from EveryMatrix, Microgaming and Merge Networks.

“Hundreds of independent casinos operating in North America fear they will miss the online opportunity, falling behind the major casino operators in Atlantic City and Nevada for their regional share of this lucrative and growing market,” said Peter Karroll of IAM Corporation which provides management and marketing services to GEObet.  “These operators want to benefit from being able to do business with their customer base 24/7/365 from their homes and mobile devices and avoid losing them online to the major casino brands that are heavily investing in online.”