Offer the price of a pint of beer to any fellow drinker who can name the world’s best-selling beer brand. Heineken, perhaps? Or Carlsberg? Maybe Budweiser…?
All wrong. For the past three years, the world’s top-selling beer is a pale, Budweiser-like brew that barely anyone in the West has ever heard of, let alone tasted. It is Snow Beer.
A recent Snow Beer Festival – well they have got go get thru 16bn pints!!
The Chinese drank 16.5bn pints of Snow last year, making it easily China’s favourite and roughly twice as popular as Bud Light, the global beer from which it snatched the number one spot back in 2008.
That is a lot of beer, so next time you are in China you know what to order.
