Yggdrasil expands Admiral partnership into Serbia

Yggdrasil has expanded its partnership with Admiral into a third market, launching its games portfolio with Admiral Serbia following successful rollouts in Croatia and Italy, earlier this year.

The integration, completed via the Bragg Gaming Group platform, gives Admiral customers in Serbia access to Yggdrasil’s latest releases, alongside a selection of titles from studios within the YGG Masters program. The launch includes a portfolio of more than 100 titles, featuring popular games such as Vikings Go Berzerk, Raptor 2 and Valley of the Gods.

The move forms part of Yggdrasil’s 2026 growth strategy, with Serbia representing one of Europe’s fastest-growing iGaming markets, projected to achieve a CAGR of 9.1% between 2024 and 2030.

Giovanni Fodera, Regional Manager at Yggdrasil mentioned: “Admiral has become a key partner for Yggdrasil. Building on strong momentum in Croatia and Italy, expanding into Serbia was a natural next step. We look forward to further strengthening our collaboration and continuing to grow our presence across Admiral’s markets.”

Bogdan Miladinovic, Head of Online Casino at Admiral Serbia, added: “We are delighted to introduce Yggdrasil’s games to players in Serbia. As one of the leading operators in the market, partnering with a proven content provider like Yggdrasil supports our strategy of delivering high-quality games and a premium player experience.”