The Stochholm listed Betsson announced it would make changes to NetPlay’s management and operations including moving all customer service functions to Malta, currenty NetPlay outsourced their customer service.
Ulrik Bengtsson, CEO and President of Betsson said of the deal, “With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies”,
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